2.1. Personal information/data means any information capable of identifying an individual. It does not include data that is anonymous in its source.
2.2. We may process the following categories of personal data about you:
2.2.1. Communication Information
2.2.1.1. Communication information includes any communication that you send to us. This information can be sent to us through:
a. The contact form on our website;
b. The request for information forms on our website;
c. The subscriber form on our website;
d. Email, text, social media messaging;
e. Social media posting; or
f. Through any other communication that you send to us.
2.2.1.2. We process this data for the purposes of:
a. Communicating with you;
b. For record keeping, and;
c. For the establishment, pursuance or defence of legal claims.
2.2.1.3. Our legal ground for this processing is our legitimate interests which in this case are to respond to communications sent to us,
to keep records and to establish, pursue or defend legal claims.
2.2.2. Customer Information
2.2.2.1. Customer information or data includes any information you provide relating to any purchases of goods and/or services such
as your name, title, billing address, delivery email address, phone number, contact details, purchase details and your card details.
2.2.2.2. We process this information to:
a. Supply the goods and/or services you have purchased, and;
b. To keep records of such transactions.
2.2.2.3. Our legal ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract.
2.2.3. User Information/Data
2.2.3.1. User information includes data about how you use our website and any online services together with any data that you may
post for publication on our website or through other online services. We may collect, store and use:
a. information that you provide to us when using the services on our website or that is generated in the course of the use
of those services (including the timing, frequency, and pattern of service use);
b. information contained in, or relating to, a personal or business account with our website (including name, email address, date and month of birth);
c. information that you provide when you provide feedback;
d. information that you provide when you change your personal details or email preferences; e. information that you
provide when you respond to a survey;
f. information that you provide when you communicate with our customer support;
g. any other personal information that you choose to send to us.
2.2.3.2. Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the
disclosure and the processing of that personal information in accordance with this policy.
2.2.3.3. We process this data to
a. Operate our website and ensure relevant content is provided to you;
b. To ensure the security of our website;
c. To maintain backups of our website and/or databases and;
d. To enable publication and administration of our website, other online services, and business.
2.2.3.4. Our legal ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.
2.2.3.5. We will not, without your express consent, supply your personal information to any third party for the purpose of their or any
other third party’s direct marketing.
2.2.4. Technical Data
2.2.4.1. Technical data is information about your use of our website and online services such as information about your visits to, and
use of this website, including your IP address, geographical location, browser type and version, operating system, referral source, length
of visit, page views and website navigation paths.
2.2.4.2. The source of this data is from our analytics tracking system.
2.2.4.3. We process this data to analyse your use of our website and other online services, to administer and protect our business and
website, to deliver relevant website content and advertisements to you and to understand the effectiveness of our advertising.
2.2.4.4. Our legal ground for this processing is our legitimate interests which in this case are to enable us to properly administer our
website and our business and to grow our business and to decide our marketing strategy.
2.2.5. Financial Transactions
2.2.5.1. All our website financial transactions are currently handled through our payment services provider. This may change from time-
to-time.
2.2.5.2. We will share information with our payment services provider only to the extent necessary for the purposes of processing
payments you make via our website, refunding such payments and dealing with complaints and queries relating to such payments and refunds.
2.2.5.3. All individual profile and company details are not used for any other purpose other than that described above.
2.2.5.4. Details are only supplied to a third-party supplier when it is required by law, for goods or services which you have purchased or to protect our copyright, trademarks and other legal rights.
2.2.6. Marketing Information/Data
2.2.6.1. Marketing information includes data about your preferences in receiving marketing from us and our third parties, and your communication preferences.
2.2.6.2. We process this data to:
a. Enable you to receive our newsletter;
b. Enable you to participate in promotions such as competitions, prize draws and free giveaways;
c. To deliver relevant website content and advertisements to you and measure or understand the effectiveness of this
advertising.
2.2.6.3. Our legal ground for this processing is our legitimate interests, which in this case, are to study how customers use our
products/services, to develop them, to grow our business and to decide our marketing strategy.
2.2.6.4. We may use Customer, User, Technical and Marketing Information/Data to:
a. Deliver relevant website content and advertisements to you (including Facebook adverts or other display
advertisements) and;
b. Measure or understand the effectiveness of the advertising we offer to you.
2.2.6.5. Our legal ground for this processing is legitimate interest which is to grow our business.
2.2.6.6. We may also use such data to send other marketing communications to you and our legal grounds for doing so is either your
consent or legitimate interest namely to grow our business. (Please see Marketing Communications below – Section 3).
2.2.7. Sensitive Data
Option 1
We do not collect any Sensitive Data about you. Sensitive data refers to data that includes details about your race or ethnicity,
religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health
and genetic and biometric data. We do not collect any information about criminal convictions and offences.
2.2.8. Contract Obligations
2.2.8.1. Where we are required to collect personal data by law, or under the terms of the contract between us, and you do not
provide us with that data when requested, we may not be able to perform the contract (example, to deliver goods or services to you).
2.2.8.2. If you don’t provide us with the requested information, we may have to cancel a product or service you have ordered but if
we do, we will notify you at the time.
2.2.9. Use of Personal Information
2.2.9.1. We will only use your personal data for the purpose it was collected for or reasonably compatible purposes if necessary. In
the event we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.
2.2.9.2. We may process your personal information without your knowledge or consent where this is required or permitted by law.
